Digital Marketing and Innovation Boost Marketing Performance in Small Food Processing Enterprises

Food Marketing and Lumber Processing in Massachusetts

Capital Marketing: Innovation In London’s Small Firms

A considerable body of literature has emerged in recent years that has documented the increasing importance of innovative practices in UK small firms. Much of this literature has developed in response to reports of under-performance by UK firms in innovative practices compared with its competitors. This paper asserts an inextricable link between innovation and entrepreneurship and marketing and...

Marketing Innovation

This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a …rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene…ts the innovati...

Marketing Innovation and Brand Performance of Superior Pharmaceutical Companies in 2017: A Descriptive Study

Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...

Internet marketing possibilities of CRM within the UK Small Enterprises

This paper details an ongoing research study centred on the impact of the Internet Marketing within Small and Medium Enterprise’s (SMEs) in the United Kingdom (UK). It addresses the need for and development of, Critical Success Factors (CSF’s) to facilitate Internet Marketing and its acceptance by those SMEs with little or no knowledge of marketing, the Internet or of Customer Relationship Mana...